He put a twist on it and said lets go with Memphis Or Die! I was like thats it. They had a flag that they were do or die about, and that was missing in Memphis. What I was seeing was that every city that blew had a movement going on within that city. Plutonium: I’ve been studying the game for a while and I just pay attention to detail. : So what made you come up with the concept Memphis Or Die!? We even got Drum Squad and Jazze Phae rocking them in the ATL.
Thats why we decided to start selling the T-shirts and everybody from 8Ball & MJG, Young Snipe, Miscellaneous, and Young D have purchased them. We just decided it was time to take it to another level and get everybody involved with the movement. Me and my folks been on it, we have been rocking the Memphis or Die! T-shirts for a while. : So how long has the MEMPHIS OR DIE! movement been going on. Plutonium is spearheading The MEMPHIS OR DIE! movement that he states, in an interview with, is and will continue to attract major attention on Memphis. The proof is Kinfolk Kia Shine’s new deal with Universal and a number of other rappers that are communicating with the majors. Quiet as kept Major labels are looking at the Memphis Area the same way that baseball scouts are eyeing up the Dominican Republic. Thanks to the Oscars, mainstream America may just get a chance to find out what else Memphis has to offer. If Memphis is ready are the artist and infastructure in the game ready and willing to make the necessary changes and sacrafices that need to be made? Plutonium states he is determined to play the role of Barry Gordy in the new Motown. If Memphis wants to get to the next level where it is respected as being a dominant and innovative force in not only hip hop but every aspect of the music business. The big questions are, can Memphis and does Memphis really want to get to the next level? It seems like a bold prediction considering that 8Ball & MJG and Three Six Mafia are currently the only artists moving big Soundscans out of Memphis, and has been the only ones doing that for the last 15 years. CEO of Nuclear Records, “Plutonium,” Spearheads the Memphis Or Die! Movement with the Highly Anticipated Memphis Or Die! DVD/CD hitting stores nationwide September 26!Īfter signing Kavious nearly 3 years ago, Barry “Plutonium” Walker (CEO of Nuclear Records) predicts that Memphis will become the Motown of the South.